Updated. Sep 11, 2018, 07. According to the latest census, in 2011, 85 million urban Indians were considered single, potentially looking for partners. The number represented a market waiting to be acquired, hooked on and then monetised.
match groupA recent report by Topeka Capital Markets finds that the combination of tough economic times, a rise in the number of singles, social media and mobile technology is causing a resurgence in the "fast food dating" business of online personals. Peter Dazeley Getty Images "With the rise of social media, … people are a lot more comfortable posting their personal information online. So there's no longer a negative stigma attached to online dating," said the report's author, Victor Anthony, Topeka's managing director of Internet media.
Consumer Affairs Millions of single people are signed up to an array of dating websites, apps and introductory services that we trust to find us our "perfect match". But many are extremely costly and - as was recently highlighted in complaints about by eHarmony - some of their claims are not quite credible. Telegraph Money has previously called on dating services to be publish statistics about their users to enable customers to understand how likely they will get a match based on their requirements. The widespread suspicion is that many sites have more women on their books than men.
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Still, it's a fast-growing industry. According to the Pew Research Center , between 2013 and 2015, online dating usage has tripled among those between the ages of 18 and 24. Dating services also benefit from tailwinds such as an untapped market, increasing millennial spending power, young people delaying life milestones , as well as working longer hours. This is all on top of the growing ubiquitousness of broadband internet and growing acceptance of online dating. Online Dating Industry User Breakdown While few would be surprised to hear that young adults are active with online dating, they might be when they realize that those in their late 50s and 60s are also quite active.
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